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The core idea of “bem estar bem” – four principles that drive internal and external interactions at Natura

We understand innovation as a process that should cross permeate all our activities. It is at the core of our value creation and is expressed not only in our products, but also in our commercial model, management system and the relations we establish with our stakeholders and society as a whole.

GIM Institute
The Global Innovation Management Institute (GIM Institute or GIMI) is a global, nonprofit organization with a mission to make innovation a management discipline

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